Crayons to Consumerism: The Role of Children in Purchasing

by Dr Sindura Bhargav | 08-Aug-2024

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This book explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and how they influence the buying decisions in the family.

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Book Details

Language : English
Pages : 176
ISBN : 9789364521277
Genre: NON-FICTION
Size : 7.5" x 9.25"
Binding Type : PAPERBACK
Age Group: + Years
Paper Type : WHITE PAPER
Interior : BLACK & WHITE
Cover : MATTE FINISH
Book Type : PAPERBACK
Tags : Crayons to Consumerism: The Role of Children in Purchasing,Socialization,Advertising
Best Sellers Rank :
#2160 in Non - Fiction
#8839 in Global