This book is about on field experiences of Customer Orientation in the services industry. However, the comparative analysis which has been done is based on a study across the service sectors like Healthcare, Insurance, Banking, Postal Services and...
This book is about on field experiences of Customer Orientation in the services industry. However, the comparative analysis which has been done is based on a study across the service sectors like Healthcare, Insurance, Banking, Postal Services and Retail services. Those were taken into consideration because the most emphasis on the service sector in the North Bengal region is focused on those areas. It also can be said that the the experience may differ from region to region in India also however, the basic layered perception will be on this lines only. The readers will have the idea of the customer oriented approach, especially in the service sectors after going through this book.