Businesses today are generally envious of innovation. They want to invent a game-changing technology like Apple's iPhone or a completely new category like Meta (formerly known as Facebook). As many businesses as possible make a genuine effort to b...
Businesses today are generally envious of innovation. They want to invent a game-changing technology like Apple's iPhone or a completely new category like Meta (formerly known as Facebook). As many businesses as possible make a genuine effort to be innovative; they invest in R&D, hire creative designers, and work with consultants. Nonetheless, the results are insufficient. To break down divisions within a corporation and deliver a fantastic customer experience, all disciplines must speak the same language, but how is this accomplished in practice? This book examines and describes design thinking, which is central to every designer's creative process. The framework for Design is comprised of a number of in-depth case studies of talented and accomplished designers at work.