Behavioral Finance explores how psychological, emotional, and social factors influence financial decision-making. Moving beyond traditional theories of rationality, the book highlights how investors often act irrationally due to cognitive biases a...
Behavioral Finance explores how psychological, emotional, and social factors influence financial decision-making. Moving beyond traditional theories of rationality, the book highlights how investors often act irrationally due to cognitive biases and emotions. It examines key concepts such as overconfidence, loss aversion, anchoring, and framing, along with the role of personality traits, emotional intelligence, and risk tolerance. The book also discusses investor behavior, investment choices, and various market options, providing a comprehensive understanding of real-world financial decisions. By integrating theory with practical insights, it helps readers recognize biases and make more informed and effective investment decisions.