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Introduction to Marketing Management

by DR. SHASHANK MEHROTRA | 04-Dec-2023

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Marketing management is a dynamic field of study that emphasizes the practical application of marketing concepts, principles, and strategies to achieve organizational objectives. It involves the coordination, execution, and supervision of initiati...
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Book Details

  • Language : English
  • Pages : 480
  • ISBN : 9789359895611
  • Genre: OTHERS
  • Size : 8.5" x 11"
  • Binding Type : PAPERBACK
  • Age Group: + Years
  • Paper Type : WHITE PAPER
  • Interior : BLACK & WHITE
  • Cover : GLOSS FINISH
  • Book Type : PAPERBACK
  • Tags : Introduction to Marketing Management
  • Best Sellers Rank :
    #1203 in Academics
    #7701 in Global

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