COVID 19 pandemic has made life in stand still for all human beings in the world. This period was having a two-fold effect, some organizations lost everything and some gained more profit. But for the consumers, it was a really tough time. Marketer...
COVID 19 pandemic has made life in stand still for all human beings in the world. This period was having a two-fold effect, some organizations lost everything and some gained more profit. But for the consumers, it was a really tough time. Marketers have faced a horrible time marketing and selling goods and services. This book has touched the aspects of marketing dynamics used in pandemics. How companies have survived, how companies connected with the consumer, how agriculture is affected, and how the companies managed to market and gained momentum.