Management is a comprehensive and practical textbook designed for students of BBA, B.Com, MBA, and M.Com, as well as aspirants preparing for UGC NET, CUET-PG, UPSC, State PSC, and university examinations. Covering the management syllabus systemati...
Management is a comprehensive and practical textbook designed for students of BBA, B.Com, MBA, and M.Com, as well as aspirants preparing for UGC NET, CUET-PG, UPSC, State PSC, and university examinations. Covering the management syllabus systematically, it explains fundamental concepts, theories, principles, and contemporary practices with clarity.The book combines classical management thinkers with real-world Indian and international case studies, covering organisations such as Tata, Reliance, Infosys, Amul, ISRO, Toyota, Google, and Amazon. It also explores contemporary themes including artificial intelligence, digital transformation, sustainability, agile management, and modern leadership.With summaries, revision notes, mind maps, examination tips, MCQs, case-based questions, interview questions, and practical insights, this book serves as both a conceptual learning guide and an examination-oriented reference for aspiring managers and business students.