When teaching sales and advertising, both instructors and students must navigate the complexities that can arise. This book aims to address these challenges for both groups. The authors hope that by suggesting enhancements to marketing curricula a...
When teaching sales and advertising, both instructors and students must navigate the complexities that can arise. This book aims to address these challenges for both groups. The authors hope that by suggesting enhancements to marketing curricula at the undergraduate and MBA levels, this textbook will inspire a meaningful shift in marketing theory and practice within academia.