Strategic Management in the Digital Age: Crafting Competitive Advantage in a Data-Driven World explores how technology, data, and innovation are reshaping business strategy. Blending classical frameworks with cutting-edge concepts, it spans 21 cha...
Strategic Management in the Digital Age: Crafting Competitive Advantage in a Data-Driven World explores how technology, data, and innovation are reshaping business strategy. Blending classical frameworks with cutting-edge concepts, it spans 21 chapters on digital disruption, agile strategy, AI, platform models, financial and human-capital strategies, and industry-specific case studies. Rich with global examples—from Amazon and Tesla to Indian startups—it equips students, entrepreneurs, and professionals to design resilient, future-ready organizations. Written by Afsha Malik, this work offers not only practical tools and case insights but also inspiration to lead, compete, and create value in today’s rapidly evolving digital economy