The Psychology of Investment and Marketing

by Yash Vardhan Poddar | 18-May-2026

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This book uncovers the powerful mental patterns that influence how people invest, spend, and make business decisions. It bridges behavioral finance with consumer psychology, revealing how emotions, perception, trust, and storytelling drive both ma...

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Book Details

Language : English
Pages : 302
ISBN : 9789378252402
Genre: FICTION
Size : 5" x 8"
Binding Type : PAPERBACK
Age Group: + Years
Paper Type : NATURAL SHADE
Interior : BLACK & WHITE
Cover : GLOSS FINISH
Book Type : PAPERBACK
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