Dive deep into the fascinating world where marketing meets human psychology. In this insightful book, the author unveils the hidden psychological principles that shape consumer behavior, including reciprocity, scarcity, loss aversion, and more. Th...

Dive deep into the fascinating world where marketing meets human psychology. In this insightful book, the author unveils the hidden psychological principles that shape consumer behavior, including reciprocity, scarcity, loss aversion, and more. Through an Indian lens, these time-tested concepts are explored in practical, relatable ways, revealing how brands subtly influence our decisions in everyday life.Whether you're a seasoned marketer, a business student, or simply curious about the science behind the choices we make, this book offers a fresh, engaging perspective on the interplay between marketing strategies and psychological triggers. Prepare to see the world of marketing in a whole new light and gain actionable insights that can transform your approach to consumer engagement.Unlock the secrets of effective marketing—where psychology and commerce converge.It is my belief that the insights within these pages will not only unravel the mysteries of our purchasing habits but also inspire a deeper appreciation for the intricate interplay of psychology and marketing. Prof. (Dr.) Dilip Nandkeolyar, Co-Chancellor, Commonwealth University.I sincerely hope readers will find within these words not only knowledge but also inspiration to question, innovate, and revolutionize the way we approach the art and science of marketing. Joefrelin C. Ines, DBA, Head of Marketing, College of Economics and Business Administration, University of Technology and Applied Sciences, Shinas, Oman.