How to create a movie pitch deck of books?
In the dynamic world of filmmaking, where ideas are the currency of creativity, adapting books into movies has become an increasingly popular trend. This intersection of literature and cinema allows filmmakers to tap into captivating narratives, well-developed characters, and established fan bases. However, the journey from a beloved book to a compelling movie requires careful navigation. One essential tool in this process is the movie pitch deck, a comprehensive document that captures the essence of the book and communicates its cinematic potential. In this blog post, we will unravel the art of creating a movie pitch deck for books, providing aspiring filmmakers and producers with a roadmap to transform literary treasures into cinematic gems. Understanding the book Before delving into the intricacies of creating a movie pitch deck, it is crucial to thoroughly understand the source material—the book. Whether it’s a classic novel or a contemporary bestseller, the nuances of the narrative, character arcs, and thematic elements must be grasped. Take note of the tone, atmosphere, and unique elements that make the book special. This deep understanding will be the cornerstone of your pitch deck, guiding every decision throughout the adaptation process. Identifying cinematic potential Not every book is automatically suited for the big screen. A critical aspect of crafting a successful movie pitch deck is identifying the cinematic potential within the source material. Consider the visual elements that can be translated effectively: compelling settings, vivid characters, and dramatic plot points. Evaluate the book’s storytelling structure and determine if it lends itself well to a cinematic narrative. This assessment will guide your pitch deck towards highlighting the aspects that make the story inherently cinematic. Structuring the Movie Pitch Deck A well-structured movie pitch deck is the key to grabbing the attention of potential investors, producers, and collaborators. While there is no one-size-fits-all template, a comprehensive pitch deck typically includes the following sections: Introduction:In the introduction section of a movie pitch deck for a book adaptation, it is crucial to provide a compelling overview of the book, its author, and its significance in the literary world. Begin by introducing the author, detailing their background, style, and notable works. For instance, if the book is a bestseller or has won prestigious awards, this is the place to mention it. Emphasise the author’s influence on literature and any dedicated fan base they may have.Example: “Jane Doe, a celebrated author known for her evocative storytelling, penned the gripping novel ‘Shadows of Eternity.’ With a writing style that seamlessly blends suspense and introspection, Doe has amassed a dedicated fan base globally. ‘Shadows of Eternity’ has not only garnered critical acclaim but has also been honoured with the prestigious XYZ Literary Award, solidifying its significance in contemporary literature.” Synopsis:The synopsis is the heart of the movie pitch deck, providing a concise yet enticing overview of the story. Focus on the main plot points and central conflicts, ensuring to highlight the universal themes that make the narrative relatable to a broad audience. Dive into the emotional core of the story, giving potential collaborators a taste of the emotional journey the audience will embark upon.Example: “‘Shadows of Eternity’ follows the tumultuous journey of Emily, a young artist who discovers an ancient artefact that unravels a hidden realm. As she grapples with the responsibility bestowed upon her, Emily must navigate a world of deceit, betrayal, and self-discovery. The central conflict revolves around the battle between light and darkness, echoing universal themes of resilience, redemption, and the enduring human spirit.” Visual Elements:Incorporating visuals into the movie pitch deck is essential to conveying the essence of the book visually. Utilise concept art, mood boards, or carefully selected images representing key scenes. These visuals should not only capture the aesthetic of the story but also showcase the potential for stunning cinematography, enticing potential collaborators with the prospect of a visually striking film.Example: “Visual elements in ‘Shadows of Eternity’ are designed to transport audiences into a mesmerising world where ancient ruins intertwine with modern cityscapes. Concept art depicting the juxtaposition of light and shadow, along with mood boards illustrating the rich palette of emotions, promises a cinematic experience that is as visually captivating as it is narratively compelling.” Character Profiles:Introduce the main characters in a way that goes beyond their surface-level traits. Briefly describe their roles in the story, highlighting the complexities that make them compelling. Emphasise character arcs and development, focusing on elements that would translate well to the cinematic medium.Example: “Meet Emily, the resilient protagonist of ‘Shadows of Eternity,’ whose artistic journey mirrors her personal growth. As she grapples with the weight of her newfound destiny, her transformation becomes a poignant exploration of inner strength and courage. Supporting characters, such as the enigmatic guide and the formidable antagonist, add layers to the narrative, promising a cinematic ensemble that will resonate with audiences.” Market Analysis:Conducting a thorough market analysis is a crucial step in showcasing the potential audience for the movie adaptation. This involves understanding the demographics, preferences, and size of the target audience. For example, if the book falls within the young adult fantasy genre, it’s essential to identify the age group that predominantly consumes such content. Utilising market research data, surveys, and social media analytics can help in defining the potential audience.Additionally, identifying similar successful adaptations provides tangible evidence of the market’s appetite for such content. For instance, if the book falls into the fantasy genre, citing the success of the “Harry Potter” or “The Lord of the Rings” film franchises would strengthen the case. By showcasing box office performances, it becomes evident that there is a proven demand for this type of content, increasing its appeal to potential investors and distributors. Budget Overview:Providing a comprehensive budget overview is essential for transparency and planning. This involves estimating the budget required for various aspects of the adaptation, including pre-production, production, post-production, marketing, and distribution. For example, if the adaptation involves elaborate set designs or visual effects, these aspects should be reflected in the budget breakdown.A major expense breakdown is crucial…
How to Promote a Book in the UK in 2024
In the dynamic realm of publishing, book promotion in the UK necessitates a blend of conventional and modern tactics to break through the clutter and connect with your intended readership. In 2024, the literary world will still be changing, with new platforms and trends influencing how writers interact with readers. We’ll look at tried-and-true strategies as well as new developments in this blog to assist you in successfully marketing your book in the UK. Success in the highly competitive publishing world of today depends on a book’s ability to be promoted well. The visibility and sales of your book can be greatly impacted by knowing the subtleties of book promotion in the UK, regardless of your level of experience as a writer. The literary styles and readership preferences of the UK book market are diverse and changing. Authors must use audience-resonant, creative, and focused marketing techniques to stand out in this competitive industry. Read: A Complete Guide on How to Publish a Book using Amazon KDP in the UK – 2024 Guide The emergence of digital platforms and social media in recent times has brought about a significant change in the marketing and promotion of books. With the abundance of internet tools and platforms available to them, authors may interact with readers, cultivate a following, and advertise their writing. But with so many alternatives at your disposal, navigating the digital landscape and figuring out the best book promotion techniques can be difficult. We’ll provide you with the strategies and resources you need to successfully market your book and connect with readers in the UK in 2024, from building a strong web presence to taking advantage of book launch events and participating in book clubs. Recognise Your Audience The foundation of every successful book promotion is an understanding of your readership. You may adjust your marketing to appeal to your target audience by learning about their reading preferences, hobbies, and demographics. You can learn more about your audience’s tastes by asking beta readers for input, conducting market research, and interacting with them on social media. Knowing your target can help you build messages that will grab their attention and convince them to buy your book through focused marketing efforts, appropriate channel selection, and effective messaging. Establish a Robust Internet Presence In the current digital era, authors who want to promote their novels must have a strong online presence. Having a website, blog, or social media presence as an author can facilitate communication with readers, fan cultivation, and book promotion. Your online presence should reflect your personality and brand, and it should interact with your audience with interactive elements, behind-the-scenes information, and frequent updates. You can reach a worldwide readership and build a community of devoted readers who are ready to support your work by utilising online platforms. Make Use of Book Launch Events A well-planned book launch party may create a lot of talk and excitement about your book, which can boost visibility and sales. A book launch is an opportunity to engage with your audience, present your book, and create anticipation—whether you decide to hold it virtually online or in person at a neighbourhood bookstore. Consider partnering with other writers or influencers, inviting friends, family, and fans, and providing exclusive promotions or giveaways to ensure the success of your book launch. Using book launch events to your advantage will help your book gain traction and get off to a successful start. Use Book Endorsements and Reviews Book recommendations and reviews are essential for increasing your book’s legitimacy and sparking interest. Good reviews from reliable sources can influence prospective buyers and raise awareness of your book. Reach out to book bloggers, reviewers, and influencers in your genre and offer them a free copy of your book in exchange for an honest review if you want to make the most out of book reviews and endorsements. To give your work credibility, you can also ask well-known writers or industry professionals for endorsements. You may generate excitement about your book and draw in additional readers by making use of book reviews and endorsements. Join Hands with Neighbourhood Bookstores Local bookstores can be very helpful partners in the promotion of your book, particularly if you’re aiming for a particular region. You can organise book signings and readings, reach out to local readers, and increase your visibility in the community by collaborating with neighbourhood bookstores. Make contact with local independent bookshops to find out about possible joint ventures. Offer to give autographed copies of your book, take part in literary gatherings in the area, or work with others on marketing initiatives. By collaborating with neighbourhood bookshops, you can take advantage of their already-existing clientele and raise awareness of your book in the neighbourhood. Interact with Reading Groups and Book Clubs Work clubs and reading groups are great ways to get the word out about your work and establish connections with individuals who have a strong interest in literature. Participating in book clubs can help spread the word about your book and boost its visibility. Make contact with online and local book clubs that are interested in your genre or topic and offer to lead discussions or contribute reading selections. Book club members may also be eligible for exclusive discounts or promotions, which will encourage them to pick your book as their next read. You may build a devoted fan base that will help promote your book and support your future endeavours by interacting with book clubs and reading groups. Make the Most of Literary Awards and Competitions Your book’s visibility and credibility can be greatly increased by entering contests and book prizes. Gaining acknowledgement and reinforcement for your work through an award, whether you win it or make the shortlist, can boost sales and garner media attention. When submitting a book for consideration, do your research to find pertinent book awards and competitions in your genre or category. To increase your chances of success, make sure you pay close attention to the submission requirements and dates. You…
What Is Biblical Fiction? Complete Guide For New coming Authors
Biblical fiction is a distinct literary genre that combines aspects of historical storytelling with biblical-inspired storylines. In this genre, authors reinterpret, interpret, or build on biblical stories, characters, and events, merging factual and imaginative aspects to create captivating narratives. In contrast to religious scriptures or commentaries, biblical fiction utilises artistic licence to explore the hidden experiences, views, and emotions that may lie beyond the surface of the biblical events. Key Features of Biblical Fiction: Historical Authenticity: Authors in this genre frequently perform extensive study to achieve historical correctness in presenting biblical locales, civilizations, and traditions. The idea is to immerse readers in the historical setting while also allowing for creative narrative. Creative Interpretation: While biblical fiction is based on historical events, it allows for artistic interpretation. Authors may fill gaps in the biblical narrative, offer fresh viewpoints on well-known tales, or even incorporate fictitious characters to enrich the overall story. Exploration of Themes: The genre provides a platform to explore a wide array of themes present in the Bible. Themes such as faith, resilience, morality, and human nature are often central to biblical fiction, offering authors opportunities to delve into the complexities of the human experience. Character Development: Biblical fiction often involves the in-depth exploration and development of characters found in the Bible. Authors may provide backstories, motivations, and emotions to characters, adding depth and nuance to their personalities. Respectful Approach: Given the sacred nature of the Bible, authors approach their subjects with a delicate balance of respect and creativity. While taking liberties with the source material, successful biblical fiction maintains a sense of reverence for the religious and historical significance of the stories. You may also link: Book Writing Tools That Actually Make a Difference Why Biblical Fiction Matters: Cultural Engagement: Biblical fiction engages readers in a cultural dialogue, encouraging them to connect with ancient stories in a new and relatable way. It bridges the gap between contemporary readers and the historical context of the Bible. Exploration of Faith: For those with a religious background, biblical fiction provides a fresh perspective on familiar stories, prompting readers to reflect on their faith and consider alternative interpretations. Literary Exploration: Beyond religious contexts, biblical fiction offers literary enthusiasts a unique genre that combines elements of historical fiction, drama, and storytelling. It adds diversity to the literary landscape by drawing on ancient narratives. Timeless Relevance: The themes explored in biblical fiction—such as love, sacrifice, and resilience—are timeless and resonate with readers across different cultures and belief systems. 5-Step for the Beginners who are planning to delve in the world of Biblical Fiction Here’s a 5-Step list for the beginners to delve in the world of biblical fiction. Step 1 – Defining Biblical Fiction Step 2 – The Intersection of History and Imagination Step 3 – Exploring Themes and Characters Step 4 – Navigating Sensitive Topics with Respect Step 5 – Finding Noteworth Biblical Fiction Works Step 1: Defining Biblical Fiction Biblical fiction, a captivating literary genre, takes readers on a journey through the corridors of time, intertwining creative storytelling with the sacred narratives of the Bible. It encompasses novels and stories that unfold against the rich tapestry of biblical events, infusing life into ancient tales while introducing imaginative elements. At its core, biblical fiction maintains a delicate balance between historical and creative dimensions. Authors delve into the sacred texts, extracting characters, settings, and events, and then weave them into compelling narratives. This genre doesn’t merely retell stories; it reimagines them, offering fresh perspectives and filling gaps left by the biblical accounts. The essence lies in the fusion of historical authenticity with the author’s creative interpretation, providing readers with a literary experience that resonates with both the familiar and the unexpected. For instance, Anita Diamant’s “The Red Tent” transports readers into the biblical world of Dinah, Jacob’s daughter, offering a unique perspective on her life—an angle not extensively explored in the Bible. Diamant’s creative narrative breathes new life into a character often relegated to the sidelines, exemplifying how biblical fiction can illuminate untold stories and amplify the richness of the biblical tapestry. You may also like: Fantasy Books complete publishing guide in India 2024 Step 2: The Intersection of History and Imagination Biblical fiction stands as a testament to the harmonious intersection of historical authenticity and creative imagination. Authors delve into meticulous research, immersing themselves in the rich tapestry of biblical times to ensure a vivid portrayal of the era. This dedication to historical accuracy creates a solid foundation, allowing readers to step into ancient landscapes and witness cultural nuances with a sense of authenticity. Take, for instance, the biblical narrative of Noah’s Ark. While the Bible provides a succinct account of the flood and the ark’s construction, biblical fiction allows authors to breathe life into the story. Through exhaustive research, an author might depict the architectural marvel of the ark, incorporating historical details about construction techniques and materials used during that period. This blend of historical precision forms the backdrop against which creative imagination flourishes. In the hands of a skilled author, the ark becomes more than a vessel; it becomes a symbol of human resilience and divine intervention. Characters aboard the Ark, historically rooted, take on dimensions of personality and emotion that resonate with readers. This intersection allows biblical fiction to transcend mere historical reenactment, offering readers a captivating journey that fuses the lessons of the past with the artistry of creative storytelling. As readers traverse the pages, they find themselves not only immersed in history but also transported by the imaginative spirit that breathes new life into timeless tales. Step 3: Exploring Themes and Characters Biblical fiction serves as a dynamic literary canvas for authors to explore a diverse range of timeless themes and characters embedded in the Bible. One prominent theme frequently explored is the resilience of biblical heroes facing adversity. Through creative interpretation, authors can delve into the emotional and psychological landscapes of characters such as David facing Goliath, unravelling the untold facets of their journeys and portraying…
What is an ISBN number? Things to know about publishing industry!
Every being has their own separate identity and so do book. ISBN aka Internation Standard Book Number – is a 13-digit identification created expressly to differentiate books and comparable items on a worldwide scale. This alphanumeric designation is applied to monographic publications, which include stand-alone goods in print, audio, and electronic media. Read: A Step by Step Guide – How to Get an ISBN Number in India. The ISBN’s principal goal is to provide a standardised method of cataloguing and monitoring individual publications, allowing their worldwide recognition and accessibility across many platforms and marketplaces. Why is the importance of ISBN? The capacity to establish a standardised and internationally recognised method for cataloguing and tracking individual publications makes it necessary. The ISBN minimises misunderstanding and assures correct administration of many editions of a book, whether in print, audio, or electronic form, by providing a unique identification for each edition and medium. This global standard promotes efficient book trading and distribution by streamlining the ordering, selling, and inventory management processes for retailers, distributors, and libraries. ISBNs help books be found online by allowing correct listings on online platforms, search engines, and databases. They also play an important role in library cataloguing, supporting librarians in organising and finding books in their collections. An ISBN provides professional legitimacy to the work of writers and publishers by indicating that their publications are officially recognised and catalogued. The identifier also facilitates distinguishing between different formats and editions of a book, which is important for both vendors and purchasers looking for specific copies. Furthermore, ISBNs are essential for statistical research of book sales and industry trends, providing authors, publishers, and the larger publishing ecosystem with useful data. In essence, the ISBN is a cornerstone of the book business, helping to streamline information flow, provide worldwide accessibility, and contribute to the overall efficiency of book trade and dissemination. How can you apply for an ISBN as an independent author? Decide the Publishing Platform: If you are publishing through a traditional publishing house, they will typically handle the assignment of ISBNs for your book. If you are self-publishing or using a print-on-demand service, you might have the option to obtain an ISBN through the platform or purchase one independently. Find the ISBN Agency of your Country: In many countries, ISBNs are managed by a national agency. Find the agency in your country responsible for issuing ISBNs. In the United States, for example, Bowker is the official ISBN agency. Visit the ISBN Agency’s Website: Go to the website of the ISBN agency in your country. Most agencies provide detailed information and guidelines on obtaining an ISBN. Register for an Account: Some ISBN agencies require you to create an account before applying for ISBNs. Provide the necessary information, including your name, contact details, and, if applicable, your publishing company details. Provide Book Information: Once registered, you’ll need to provide specific details about your book, such as title, author, format (print or e-book), edition, language, and publication date. Eg., the title (“A Journey Beyond”), author (Jane Doe), format (print), edition (first edition), language (English), and publication date (xx-may-20xx). Pay the Fee (If Applicable): Depending on your country and the ISBN agency’s policies, there may be a fee associated with obtaining an ISBN. Be prepared to pay this fee online. Receive and Assign ISBNs: After completing the application process, you will be assigned a block of ISBNs. Each ISBN in the block can be assigned to a different edition or format of your book. Incorporate the ISBN into Your Book: Once you have your ISBN, incorporate it into the copyright page of your book. Include it in any metadata provided to retailers and distributors. Repeat the Process for Each Format: If you are publishing your book in multiple formats (e.g., print and e-book), you may need separate ISBNs for each format. What is the difference between ISBN and Barcode? Although separate, the International Standard Book Number (ISBN) and barcode are symbiotic aspects in the world of book printing and dissemination. An ISBN is a 13-digit unique identification provided to books that denotes certain editions or formats and is essential for worldwide cataloguing and tracking. It is often located on the copyright page and gives critical information for acquiring and recognising books worldwide. A barcode, on the other hand, is a machine-readable representation of data that is normally printed on the back cover next to the ISBN. It improves sales and inventory procedures, particularly in retail contexts. When a book is scanned at a point of sale, for example, the barcode is read and the matching ISBN is obtained, connecting to the book’s information in the database. The combination of ISBN and barcode guarantees rapid and precise book identification, allowing for seamless operations in publishing, distribution, and sales. They work together to ensure the smooth operation of the book business, from manufacture to the point of sale. Read: Learn How to Write and Publish a Leadership Book in 2024 – Complete Guide All in all, getting an ISBN (International Standard Book Number) is a critical step for authors, publishers, and independent writers looking to give their publications a worldwide identity. ISBN is significant because it serves as a standardised and internationally recognised mechanism for cataloguing and tracking individual publications, allowing for efficient book trading and distribution. Finding the proper publishing platform, locating the ISBN agency in your country, registering for an account, giving book data, paying any required costs, and inserting the issued ISBN into your book are all steps in the process of gaining an ISBN. Do ISBN expire? ISBN numbers do not have an expiration date and are thus indefinitely valid. Even if you have an ISBN from a long time ago, it is still usable, and you may use it without any problems. Do ISBN expire? An ISBN (International Standard Book Number) is a 13-digit number that identifies books, with each segment providing unique information. In the example “978-0-306-40615-7,” the prefix ‘978’ denotes global distribution, ‘0’ in the registration group denotes the…
Dos and Don’ts of Writing an Effective Novel Synopsis
Crafting a compelling novel synopsis is an art that requires finesse and a deep understanding of storytelling dynamics. In the intricate world of literary representation, a synopsis serves as a powerful tool, offering a condensed yet captivating preview of the entire narrative. This guide explores the dos and don’ts of creating an effective novel synopsis, providing insights into the purpose and methodology behind this critical piece of writing. Understanding the Purpose of a Novel Synopsis The novel summary is critical in providing a glimpse of the complete plot and encapsulating its key parts within a short framework of 500 to 800 words. Its primary goal is to present a detailed review of the work to possible agents and publishers, giving them a look into the substance of the story. At its heart, the summary acts as a strategic instrument for encapsulating the novel’s major components. This involves introducing the main characters, establishing the main story arcs, and revealing the final resolution. The objective is to create a fascinating story that attracts the interest and intrigue of literary specialists, rather than just summarising. The synopsis is an effective marketing tool since it condenses the narrative into a brief summary. It serves as a teaser, tempting agents and publishers to read the book further and highlighting the novel’s distinctive traits and storytelling attraction. This concise yet thorough summary serves as the initial point of contact, enabling industry professionals to delve into the complexity and depth of the whole work. In essence, the novel description is a skillfully prepared pitch intended to pique the reader’s attention and curiosity. It strikes a fine balance between revealing enough to captivate without disclosing every detail. Writing a successful summary necessitates a great awareness of storytelling subtleties in order to condense the tale into an engaging narrative that leaves a lasting impression. The Dos: Crafting a Captivating Synopsis Begin with a Strong Hook: Start your synopsis with a compelling hook that immediately grabs the reader’s attention. Whether it’s an intriguing question, a thought-provoking statement, or a vivid description, the opening should make agents and publishers eager to dive into your story. Example: In the heart of a bustling city, where shadows whispered secrets and neon lights painted tales of intrigue, a mysterious package arrived at Detective Emily Harris’s doorstep. Little did she know that unwrapping it would unravel a web of conspiracy that could shake the foundations of the city she swore to protect. Introduce the main characters with clarity: Clearly introduce your main characters, providing enough detail for readers to connect with them emotionally. Highlight their motivations, conflicts, and how they drive the narrative forward. Example: Emily Harris, a seasoned detective haunted by a past she can’t escape, finds herself entangled with the charismatic yet enigmatic Lucas Blackwood. As they navigate the city’s underbelly, each step reveals not only the darkness around them but also the scars they carry from their own histories. Outline the central conflict: Clearly articulate the central conflict of your novel. What challenges do your characters face, and what are the stakes? Convey the tension and urgency of the plot to keep readers invested. Example: When a high-profile politician’s daughter goes missing, Emily and Lucas are thrust into a labyrinth of corruption and power plays. As they dig deeper, they unearth a conspiracy that could shatter the delicate balance between the city’s underworld and its elite, putting them in a race against time to expose the truth. Showcase Character Development: Briefly touches on the evolution of your characters throughout the story. Show how they grow, change, or face challenges, emphasising the emotional journey that adds depth to your narrative. Example: As Emily battles her inner demons and grapples with a truth she never wanted to confront, Lucas confronts his own demons from a past life. Their journey isn’t just about solving a case; it’s a poignant exploration of redemption, forgiveness, and the resilience of the human spirit. Cover Major Plot Points: Outline the significant plot points and twists without delving into excessive detail. Highlight the key events that drive the narrative, maintaining a balance between providing enough information to pique interest and avoiding unnecessary spoilers. Example: From the pulse-pounding chase through dimly lit alleys to the heart-wrenching revelation in the abandoned warehouse, each step brings Emily and Lucas closer to the shocking truth. Betrayals, unexpected alliances, and a twist that no one saw coming—the narrative unfolds, leaving readers on the edge, craving the resolution they never saw coming. Convey the resolution: Clearly communicate how the story concludes. Address the major questions or conflicts presented earlier in the synopsis and provide a sense of closure. Example: As the city’s secrets unravel, Emily and Lucas expose a sinister plot that implicates those in the highest echelons of power. In a climactic showdown atop the city’s tallest skyscraper, they confront their own demons and bring the culprits to justice. Yet, the victory is bittersweet, leaving scars that time may never fully heal. Keep It Concise and Focused: Aim for clarity and conciseness. Avoid unnecessary details or subplots that may distract from the main narrative. Focus on the core elements that define your novel. Example: Striking a balance between the seedy underbelly of the city and the polished façade of political elites, the narrative meticulously follows Emily and Lucas through a maze of deception. The focus remains unwavering on the abduction case and its far-reaching consequences, steering clear of tangential details that may dilute the central narrative. Showcase Your Writing Style: Let your writing style shine through the synopsis. While it should be clear and concise, infuse it with the same tone and atmosphere found in your novel. This gives agents a glimpse into your writing prowess. Proofread and edit: Thoroughly proofread and edit your synopsis. Ensure it is free of grammatical errors and typos. A polished synopsis reflects your professionalism and attention to detail. Tailor It to Submission Guidelines: Customise your synopsis according to the submission guidelines of agents or publishers. Follow any specific…
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